September 30 2019
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. Read More Show Less
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Advertising Geniuses Than Any Other Marketing Genius, Jay Abraham, once told me he had read this book more than 60 times and felt it was the impetus to launch his career as one of the most sought after and respected marketers, commanding $2,000.00 per hour for his phone and in-person The Creative Concept and its role in Advertising Design ...
Amira Kadry The Creative Concept and its role in Advertising Design 1087 International Design Journal, Volume 5, Issue 3, 1085-1090 an emotional ecited state. This kind of an emotional excitement can derive from love, fear, disgust or anger, humor. This has been confirmed Download Advertising Creative: Strategy, Copy, and Design ...
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Advertising and promotion: Communicating brandsis written primarily for those studying advertising, promotion and related topics, such as brand marketing, as part of taught academic programmes at advanced undergraduate and postgraduate level. The book introduces intellectual perspectives on advertising and promotion from cultural and social stud- The Secrets of Successful Creative Advertising Pdf
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